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Sahara is the commercial heart and crop production hub for Egypt and the MENA region. Under the patronage of the Ministry of Agriculture and Land Reclamation, Sahara helps you create the networks that you need to expand your business. It is a trusted source of new technologies and information for the whole domestic market, from the smallest farmers, to the biggest agribusinesses and government ministries.
As the global business environment & trends continue to change and shift towards digitalization, Sahara is offering it’s stakeholders a set of digital solutions and opportunities to extend their reach beyond the 4-day exhibition to learn more about their target customer’s online behavior, enhance product launch strategies, and generate new sources of revenue.
Historically Egypt has always seen itself as a farming nation. The Agriculture Sector provides livelihoods for 55%of the population and directly employs about 30% of the labor force. The sector accounts for about 20% of total exports and foreign exchange earnings. However, Egypt imports about 40% of its food requirements and incurs a total food import bill of $2.5 billion per year.