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The idea

Four pillars. One launchpad for agricultural innovation.

From soil to scale, everything a founder needs, on the show floor.

AgriGen Lab is a groundbreaking feature tailored for entrepreneurs, startups and emerging businesses in the agricultural sector. It brings together industry experts, investors, technology providers and business leaders to help turn ideas into successful agricultural ventures.

The four pillars

Every stage of the startup journey, in one place.

From thought leadership to a live pitch stage, AgriGen Lab is built around four connected pillars.

Interactive sessions

Practical playbooks for founders ready to scale.

AgriBoost pitch competition

Take the stage. Meet the investors. Win the room.

The highlight of AgriGen Lab is a live pitch competition where selected startups present their innovations to a panel of investors and industry leaders competing for recognition, mentorship, and funding.

Who it's for

  • Startup founders in AgriTech and supporting subsectors
  • Investors actively backing agricultural innovation
  • Venture capital firms scouting the next breakout
  • Industry leaders, mentors and technology providers

Benefits

Why attend AgriGen Lab?

Learn from industry leaders through interactive sessions on strategy, marketing, and financing.

Connect with entrepreneurs, investors and stakeholders across the agricultural ecosystem.

Showcase your startup to a panel actively seeking innovative agricultural solutions.

Compete in the pitch competition for funding, feedback and visibility with top investors.

Position your startup as a key player in a high-profile regional event.

Agenda

AgroLogic: Business Leadership and Management

1:00 - 1:30
1:00 - 1:30
1:00 - 1:30

Opening Speech by Informa

1:00 - 1:30
TBC
1:30 - 2:00
1:30 - 2:00
1:30 - 2:00

Seed to Plant: How to go from an idea to a flourishing business

1:30 - 2:00
TBC
2:00 - 2:30
2:00 - 2:30
2:00 - 2:30

(Interactive Workshop) Marketing perspective: how to boom the agribusiness. Speakers: Marketing Manager, Social Media Analyst

2:00 - 2:30
TBC
2:00 - 3:00
2:00 - 3:00
2:00 - 3:00

Break

2:00 - 3:00

3:00 - 4:00
3:00 - 4:00
3:00 - 4:00
(Workshop) Consolidating Roots: How to Boost the Business. Speakers: financial consultant, marketing director at a multinational, R&D director, Social media analyst Plan B: Proprietary Rights: How to Safeguard Your Idea.
3:00 - 4:00
TBC

AgriNext


1:00 - 1:30
1:00 - 1:30
1:00 - 1:30
Getting support: Gov. initiatives and programs to support your startup


1:00 - 1:30
TBC
1:30 - 2:00
1:30 - 2:00
1:30 - 2:00

Break

1:30 - 2:00
TBC
2:00 - 2:30
2:00 - 2:30
2:00 - 2:30

How to operate overseas focuses on: exportation, legal documents,

2:00 - 2:30
TBC
2:30 - 3:00
2:30 - 3:00
2:30 - 3:00

(Interview + Q&A) how to attract Investors Speakers: VCs

2:30 - 3:00
TBC
3:00 - 3:30
3:00 - 3:30
3:00 - 3:30

Break

3:00 - 3:30

AgriEdge

11:30 - 12:00
11:30 - 12:00
11:30 - 12:00

How I found my edge: Success story (Judges of the competition)

11:30 - 12:00
TBC
12:00 - 1:30
12:00 - 1:30
12:00 - 1:30

AgriBoost: Pitch Competition

12:00 - 1:30
TBC