The four pillars
Every stage of the startup journey, in one place.
From thought leadership to a live pitch stage, AgriGen Lab is built around four connected pillars.
The idea
Four pillars. One launchpad for agricultural innovation.
From soil to scale, everything a founder needs, on the show floor.
AgriGen Lab is a groundbreaking feature tailored for entrepreneurs, startups and emerging businesses in the agricultural sector. It brings together industry experts, investors, technology providers and business leaders to help turn ideas into successful agricultural ventures.
AgriLogic
Expert-led discussions and thought leadership sessions covering the latest trends, challenges, and opportunities in agriculture.
AgriEdge
A showcase of innovative technologies, solutions and practical applications driving the future of the industry.
AgriNext
A dedicated zone where emerging companies exhibit their solutions, connect with industry leaders and explore partnerships.
AgriBoost
A live on-floor pitch competition where selected startups present to investors, industry experts and potential partners.
Interactive sessions
Practical playbooks for founders ready to scale.
Who it's for
Benefits
AgriGen Lab Speakers
Dr. Sally Makady - Senior Director, AUC Technology Transfer Office
George Efram - Technology Licensing Officer, AUC Technology Transfer Office
Eng. Khaled Madkour, Technical Associate - Center for Entrepreneurship and Innovation at the AUC Onsi Sawiris School of Business
Dr. Mai Elkatatny, Youth and Livelihoods Technical Advisor at Save the Children International – Egypt
Dalia El Nazer, Buisness Development Director at Outreach Egypt
Fouad Nasr El Din, Strategic Director for Admireworks
Ahmed Mohsen Issa, Creative Design Manager, Flat6Labs
Ms. Marwa Hussein - International Development and Climate Resilience consultant
Saad Harraz, Founder of Harraz Farm & Garden
Mariam Mourad, Founder of Diar Mariam
Abdelrahman Shahat, Project Manager, She Feeds the World Phase II & Agrovance Projects at CARE Egypt
Marwa ElSanina, CEO Papero
Abdel rahman Mohamed Ibrahim, Founder & CEO of Qatfa plus
Agenda
AgroLogic: Business Leadership and Management
1:55 - 2:00 1:55 - 2:00 | 1:55 - 2:00 Opening Speech by Informa | 1:55 - 2:00 TBC |
2:00 - 2:30 2:00 - 2:30 | 2:00 - 2:30 From Green Ideas to Scalable Impact: Turning Egypt’s Smart Green Projects into Investment-Ready Solutions | 2:00 - 2:30 H.E. Ambassador Hisham Badr National Coordinator of the Smart Green Projects Initiative COO, Karm Solar representing the private-sector perspective on commercial viability, scalability, partnerships, and investment Eng. Nabih Ahmed El-Shobary, founder and CEO of Big Nano Green Egypt Salem Ghanam CEO - AgriCan |
2:30 - 3:00 2:30 - 3:00 | 2:30 - 3:00 Seed to Plant: How to go from an idea to a flourishing business | 2:30 - 3:00 Dalia El Nazer Buisness Development Director at Outreach Egypt |
3:00 - 3:30 3:00 - 3:30 | 3:00 - 3:30 Where the Money Leaks: Turning Agribusiness Marketing Into Sales | 3:00 - 3:30 Fouad Nasr El Din Strategic Director for Admireworks |
3:30 - 4:30 3:30 - 4:30 | 3:30 - 4:30 From Research to Market: Intellectual Property & Technology Commercialization | 3:30 - 4:30 Dr. Sally Makady Senior Director, AUC Technology Transfer Office George Efram Technology Licensing Officer, AUC Technology Transfer Office |
AgriNext
1:00 - 1:30 1:00 - 1:30 | 1:00 - 1:30 Getting support: Gov. initiatives and programs to support your startup | 1:00 - 1:30 Moderated by: Dr. Mamdouh Issa, AHDO Managing Director, Food Safety & Sustainable Development Expert Dr. Mai Elkatatny, Youth and Livelihoods Technical Advisor at Save the Children International – Egypt Eng. Fady Ibrahim, Founder & CEO, Cropsa |
1:30 - 2:00 1:30 - 2:00 | 1:30 - 2:00 Break | 1:30 - 2:00 TBC |
2:00 - 2:30 2:00 - 2:30 | 2:00 - 2:30 Designing trust: how visual identity impacts investor and customer confidence. | 2:00 - 2:30 Ahmed Mohsen Issa Creative Design Manager, Flat6Labs |
2:30 - 3:15 2:30 - 3:15 | 2:30 - 3:15 From Scattered to Strategic: How Agri-Startups Can Win the Right Opportunities | 2:30 - 3:15 Mariam Mourad Founder of Diar Mariam Abdel rahman Mohamed Ibrahim Founder & CEO of Qatfa plus Marwa ElSanina CEO Papero Ms. Marwa Hussein International Development and Climate Resilience consultant Abdelrahman Shahat Project Manager, She Feeds the World Phase II & Agrovance Projects at CARE Egypt. Saad Harraz Founder of Harraz Farm & Garden |
3:00 - 3:30 3:00 - 3:30 | 3:00 - 3:30 Break | 3:00 - 3:30 |
3:30 - 4:30 3:30 - 4:30 | 3:30 - 4:30 From Lab to Land: How AgriTech Startups Can Convince Farmers to :Adopt Smart Technology | 3:30 - 4:30 Eng. Khaled Madkour Technical Associate - Center for Entrepreneurship and Innovation at the AUC Onsi Sawiris School of Business |
AgriEdge
11:30 - 12:00 11:30 - 12:00 | 11:30 - 12:00 How I found my edge: Success story (Judges of the competition) | 11:30 - 12:00 TBC |
12:00 - 1:30 12:00 - 1:30 | 12:00 - 1:30 AgriBoost: Pitch Competition | 12:00 - 1:30 TBC |