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Whether you're an experienced exhibitor looking to make the most out of your Sahara experience, or a first time exhibitor looking for some useful tips - check out these guides for advice on how to enhance your experience before, during and after Sahara 2020.
Exhibiting is rewarding but challenging, particularly if not on home ground. From border crossings to language barriers, this is your indispensable guide to exhibiting in another country.
This guide takes you through steps to ensure you prepare and plan for a successful event. The guide provides advice on everything from setting objectives to pre-show marketing.
This video explains how to define your marketing purpose at the event, whether it be meeting new prospects, meeting current customers or building brand awareness in the industry.
Your stand is the first thing visitors see when experiencing your brand. Learn how to maximise your stand's potential with a focus on functionality, design and more.
This video focuses on creating experiences to encourage visitors to your stand, covering everything from stand experience to scheduling demonstrations and food and drink sampling.
Explore how best to plan your exhibition presence so you don't get lost in the crowd. This video covers stand size, stand location, proximity to competitors and more! Get it right and reap the rewards.
Make your presence at the event known and create a buzz to drive visitors to your stand. Explore how to maximise your brand presence through key marketing channels; social media, email and offline marketing.
Did you know that 80% of leads are never followed up? Don't let all that hard work go to waste. Find out how soon you should follow up your leads, the level of follow up necessary for different prospects and more.
Kick start your planning by adding your company details and logos to the event website, considering your stand design and thinking about your graphics.
Have you considered sponsorship opportunities as a way to drive brand engagement? There are options to suit every budget. Find out how you can maximise your presence at the event.
This video looks at when and how to calculate your return on investment (ROI), your ROI vs expectations and more. Determine whether exhibiting was a worthwhile investment for your business.
This video looks at how best to customise your stand to suit your target audience, and effectively make use of these tactics for long term gain.
This video aims to enlighten you about the three main types of visitor and how to determine who is worth the investment of your valuable time.